- News
WXXI News
Special Coverage
Innovation Trail, Capitol Bureau
News Programs
Connections with Evan Dawson, Need to Know Rochester
Latest News
- TV
Schedules
Interactive Grid, Printable Listings, Kids TV Schedule
Watch Online
Full PBS Episodes, More Online Video
Channels
WXXI-TV 21, World, Create, City 12
Programs
Homework Hotline, OnStage, Second Opinion, New York Wine and Table, Biz Kid$, All WXXI Productions, Other Programs A-Z
- Radio
- Little Theatre
- Education
Information for
- Events
Upcoming Events
Other Events
Education
- Support WXXI
Support WXXI
Membership, Corporate Sponsorship, Legacy Giving, Volunteer, Vehicle Donation
Pledge Now!
more... - From the President

You are at: Planned Giving > Gift Options > What to Give > Stocks
Gifts of Stocks and Bonds
Donating appreciated securities, including stocks or bonds, is an easy and tax-effective way for you to make a gift to WXXI Public Broadcasting Council.
Gift of Stock and Bonds
Stocks/Bonds
WXXI

Benefits of gifts of stocks and bonds
- Avoid paying capital gains tax on the sale of appreciated stock
- Receive a charitable income tax deduction
- Further our mission today
How to make a gift of stocks and bonds
By electronic transfer - Please contact us for instructions on how you can transfer stock or bonds from your brokerage or investment account to WXXI Public Broadcasting Council.
By certified mail - If you hold securities in certificate form, you will need to mail two envelopes separately to complete your gift. In the first envelope, place the unsigned stock certificate(s). In the other envelope, include a signed stock power for each certificate. You may obtain this power from your broker or bank. Please remember to use certified mail.
More on gifts of stocks and bonds
There are special rules for valuing a gift of stock. The value of a charitable gift of stock is determined by taking the mean between the high and low stock price on the date of the gift. Mutual fund shares are valued using the closing price for the fund on the date of the gift.
Contact us
If you have any questions about gifts of stocks and bonds, please contact us. We would be happy to assist you and answer any questions that you have.
Is WXXI already in your estate plans? Download our Declaration of Intent, complete it, and return it to our Director of Stewardship & Marketing, Legacy Giving, Sarah Campagna at scampagna@wxxi.org or call 585-258-0286 to let us know.
Thank you!
Tax ID #16-0838086
Join The Legacy Society